Jan-Willem Smulders, Chairman

Jan-Willem is the CEO, Founder and Owner of AQ Services, a first-class mystery shopping and audit firm. Having built the company from the ground up since 2001, AQ has offices in Asia, Europe and the US and serves leading brands across the world. One of AQ’s core values is to Do Right, a principle that underlines everything AQ does. This value has been integral to Jan-Willem’s motivations.

A strong believer in universal education, Jan-Willem helped found the IDEAS Academy and is now the Chairman of the Foundation Young Refugee Cause and IDEAS Academy, an organisation that supports initiatives that provide education for young refugees and undocumented & underprivileged children around the world.

Jan-Willem moved to Asia from The Netherlands in 2004 and has been living in Kuala Lumpur for 9 years with his wife and four children.